ILYAS EL MALIKI
ULTRA CHMICHA
KINGS LEAGUE
Where Football Meets Digital Revolution
The first Moroccan team in Kings League history, led by streaming sensation Ilyas El Maliki
Official Team Identity
Semi-Finalist 2025
From Rooftop Streams to Digital Empire - The Man Behind the Movement
Digital Entertainment Pioneer
Ilyas El Maliki's journey began on the rooftop of his family home in Morocco, where he launched his first stream with nothing but a laptop and boundless ambition. From those humble beginnings, he has built an empire that transcends traditional media boundaries.
Still streaming from that same iconic rooftop, Ilyas has transformed it into a symbol of authenticity and connection. His story embodies the spirit of Ultra Chmicha: genuine, unstoppable, and always connected to his roots and community.
"Ilyas El Maliki represents everything Kings League stands for - passion, entertainment, and connection with fans. His selection wasn't just about numbers, it was about finding someone who could bridge cultures and bring a whole new audience to the beautiful game."— Kings League Official
"When I saw Ilyas's stream and felt the energy of his community, I knew immediately he belonged in Kings League. He doesn't just stream football - he creates experiences that make millions feel like they're on the pitch with him."— Gerard Piqué, Founder of Kings League
"El Maliki has single-handedly transformed how Arabic-speaking youth consume sports content. His influence extends beyond streaming - he's created a blueprint for digital success that transcends traditional media boundaries."— Forbes Middle East, Digital Pioneers 2023
"Ilyas is not just our top Arabic streamer - he's redefined what engagement means on our platform. His ability to maintain 26.9K average viewers with 4,900 messages per minute is unprecedented in the streaming world."— Kick.com Platform Team
Personally selected by the Kings League founder during a historic livestream watched by over 500K viewers
737K+ Kick followers • 26.9K average viewers • 67h 45m monthly streams • #1 Arabic creator
First to bring Moroccan representation to Kings League • Bridge between MENA and global football
4,900 chat messages per minute • Most engaged Arabic-speaking community in digital sports
Created the "Football & Chill" format • Innovated live sports commentary in Arabic digital space
Built multi-million dirham brand • Secured major sponsorships • Launched merchandise empire
"Football isn't just a game—it's a language that connects millions. Through Ultra Chmicha, we're writing a new chapter where every fan is part of the team."— Ilyas El Maliki
Designed for champions, worn with pride
Embodying Moroccan pride with modern aesthetics.
Clean white with black accents — a nod to Casablanca's Art-Deco heritage.
Ice-blue geometric pattern for maximum keeper visibility and style.
Stealth charcoal with neon trim — confidence between the posts.
Semi-final run that captivated millions
3W 0D 2L • 22 Goals Scored • Peak: 1.5M Viewers
Making history as the first wildcard team
A thrilling debut that showcased Ultra Chmicha's fighting spirit. Despite the loss, the team's performance earned standing ovations.
An epic comeback from 1-4 down at halftime. Lost in penalty shootout after a thrilling 5-5 draw.
Peak Viewers
Capacity Filled
Fan Noise Record
Numbers that redefine sports entertainment marketing
Average Live Viewers
↑ 312% YoY GrowthMonthly Stream Time
#1 Arabic CreatorChat Engagement Rate
Highest in MENAStadium Capacity
Every Match Sold OutSponsor CTR
8x Industry AveragePeak Viewership
Paris 2025 RecordThe meteoric rise of a digital sports phenomenon
Ilyas launches his first stream from his family's rooftop • 50 viewers • A legend is born from humble beginnings
Gerard Piqué personally invites Ilyas El Maliki during a historic livestream watched by millions
Led Morocco to KWC Nations semi-finals • 1.5M peak viewers • Global trending #1 • Viral cultural moments
First wildcard team announced • 500K+ livestream viewers • 50K Instagram followers in 24 hours
Historic debut at La Défense Arena • 764K peak viewers • 109dB fan noise record • Global phenomenon
A highly engaged, purchase-ready global community
Join the revolution that's redefining sports entertainment marketing
Stadium branding, jersey sponsorship, and digital integration reaching millions across MENA, Europe, and North America. Every match broadcasts to 150+ countries.
Direct access to Gen Z and millennials with proven purchasing power. 85% under 35, tech-savvy, and brand loyal with high engagement rates.
Seamless brand presence across Kick, Instagram, YouTube, TikTok, and live events. 24/7 content creation with viral potential.
Detailed analytics, transparent reporting, and proven track record. Previous partners achieved 400%+ ROI with comprehensive performance metrics.
Authentic connection with MENA region and diaspora communities. Bridge between traditional football and digital entertainment.
Live streaming integration, instant fan feedback, and viral moments. Average 4,900 messages per minute during matches.
Data-driven results that exceed expectations
Multi-platform exposure
2.3M+
Monthly impressions across all platforms with authentic integration
Active community
8.5%
Average engagement rate, 4x higher than industry standard
Expanding reach
312%
Year-over-year audience growth with Kings League expansion
Join us at the beginning of something extraordinary
As we enter Kings League MENA, we're selecting exclusive founding partners who will shape our identity. No competing sponsors. No cluttered jerseys. Just your brand alongside ours as we make history.
Exclusive category rights. Be the only brand in your industry associated with Ultra Chmicha.
Best rates before we explode. Our viewership grows 312% yearly - lock in founding partner pricing.
Shape our brand together. Your input on jerseys, content, and activations. True partnership.
Forever recognized as a founding partner. Your brand story becomes part of Ultra Chmicha history.
Be among the first visionary brands to join the Ultra Chmicha revolution